by Kyle LeBoeuf (kyle [at] giftofwords.net)
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I read a book recently that mentioned the impact of church language on the business world. For instance, “evangelism”, a word used by most churches to refer to their outreach, is frequently used by large corporations in reference to getting knowledge of their products out to their consumers. A real world example of this theory is Steve Jobs, Chief Executive Officer of Apple, Inc. Steve Jobs is often considered an Apple “Evangelist”; a few times a year, he gives a keynote address to thousands of drooling Apple fans. If you ever watch a Steve Jobs keynote (often called a “Stevenote” by tech pundits and the media), you can see the resemblance to an excited preacher.
If Steve Jobs can get so worked up over a computer or MP3 player, how cam we have such a hard time getting worked up over God? Why are we more than willing to stand up and debate politics, or has the better car, or computer, or what’s the best job; and not even being be able to stand up for what we believe is the only way to truly fulfill our purpose in life? Why is it so hard for us to be excited about Lord and Savior?
Paul saw this same issue in the early church. He witnessed people caving under pressure from society and keeping their mouth shut, refusing to proclaim the truth of the Gospel because it was not the “hip” thing to do. So what did he do? He challenged us to be proud, and not ashamed, of the rich inheritance that God has promised us:
For I am not ashamed of the gospel of Christ, for it is the power of God to salvation for everyone who believes; for the Jew first and also for the Greek. For in it the righteousness of God is revealed from faith to faith; as it is written, “The just shall live by faith.” Romans 1:16-17 (New King James Version)
So what’s stopping the church from stepping out into the streets and owning it’s own jargon? Anyone up for putting our money where our mouth is? Are we ready to step out into the world and proclaim his truth for the nations?
Are we ready to be just as excited about the gift of eternal life as Steve Jobs is about Macs and iPods?
That decision is entirely up to you.
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